Community shows ‘overwhelming generosity’ for Christmas toy appeal


The B31 Voices  / Morrisons Rubery Christmas toy appeal saw a bigger than ever donation of new toys and gifts for children affected by domestic violence in south west Birmingham. 

This was the third year that we have partnered with Morrisons to collect for two charities which support women and children – WE:ARE (formerly the Freedom Project) and Birmingham and Solihull Women’s Aid.

Customers and staff at the Morrisons store in Rubery and followers of B31 Voices outdid themselves this year, gifting a whopping six trolleys full of hundreds of wonderful gifts.

Morrisons Community Champion Jane Williams said: “I just can’t thank our customers and staff and the followers of B31 Voices enough for their amazing donations to our toy appeal, especially in these times of economic hardship for many.

“Children are the innocent victims of domestic violence and deserve a special Christmas.”

Marty Taylor of B31 Voices said: “We are once again astounded by the overwhelming generosity of our communities and our heartfelt thanks go out to everyone who donated, to Jane and to Morrisons.

“It is a privilege to be able to support two fantastic local charities in this way and we hope these gifts will bring a few smiles to the faces of children and teens and their mums this Christmas.”


Thank you to all who donated, including Boots of Longbridge.

A special thanks goes out to the Elliott family of Bartley Green for their very generous donation!

Find out more about the work of our supported charities: Birmingham and Solihull Women’s Aid and WE:ARE

Cover image (L-R): Jane (Morrisons); Marty (B31 Voices); Eva (BSWA); Mike Jeavons (manager, Morrisons); Jacky, Donna & Jo (WE:ARE); Sas (B31 Voices)



Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.