Fixing Floozie’s Jacuzzi amongst £25million plan to spruce up Victoria Square


A £25million plan to spruce up Victoria Square and surrounding ahead of the Commonwealth Games in 2022 has been announced.

The multi-million regeneration of public spaces, which will include bringing Brum’s famous ‘Floozie in the Jacuzzi’ fountain back to life, will be discussed at Cabinet on 29th October.

Proposed improvements to public spaces include:

  • Renewing 40,000 sq m of public realm
  • Repair and restore The River fountain in Victoria Square
  • Extending the pedestrian area around Victoria Square
  • Improving security measures at 19 city centre locations
  • Replacing pavement, lighting columns, CCTV and street furniture

Cllr Ian Ward, Leader of Birmingham City Council, said: “Our city centre welcomes more than 42 million people a year, and following the regeneration works around Centenary Square and Paradise, it’s now time for us to revitalise the business and retail areas.

“Birmingham 2022 provides us with an opportunity to bring forward these improvements and these exciting plans will ensure we can offer a world-class welcome to all for the Commonwealth Games – and beyond.”

The proposed works will be carried out in two phases

The first stage will include improvements to Victoria Square, Colmore Row, Waterloo St, New St, Ethel St, Lower Temple St and Temple St.

The second phase will incorporate areas around Bennetts Hill, Temple Row, High St, Union St, Union Passage, Warwick Passage and Needless Alley.

The works programme will also include permanent hostile vehicle security (HVM) measures as part of a comprehensive safety and security strategy for the city centre, which through this project will be integrated into the street scene, replacing temporary measures that have been in situ for several years.


Funding of £5million has already been secured as part of the Government’s Transforming Cities Fund. Further funding of £5million is being sought from a capital budget for public realm that is part of the overall Commonwealth Games budget, confirmed earlier this year as being a £778million investment into the city and region.

Revenue generated by the Birmingham Clean Air Zone project has also been identified as a funding source for this city centre improvement scheme.

Media: Eliot Brown


  1. I do wish they would stop referring to this beautiful fountain in this way and it really shouldn’t have been left this long to get it up and running again.

  2. This project is another pointless vanity project; £5m has been extracted from the Government so long as it isn’t spent on core services (which have effectively collapsed in the B31 area) and funding has been based on the assumption that those who pollute the city centre (including, of course, drivers who have to work there) will be happy to fund ‘improvements’ for tourists. Sheer madness!
    And, as normal, not a word of criticism from our elected representatives.


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