Local students in our area have had the opportunity to have their say in what happens in the local area, more specifically the regeneration of Longbridge.

Recently expert developer and regeneration specialist, St. Modwen, has joined forces with over a 100 students across the West Midlands as part of the next phase of the regeneration in Longbridge.

Ahead Partnership, a non-profit organisation, launched the ‘Longbridge Leisure Challenge’ in partnership with Ark Kings Academy and St. Modwen to engage local students in active consultation on a proposed leisure scheme for the area.

The initiative, funded by the Millennium Point Charitable Trust, saw students from Birmingham-based Ark King Academy come together to look at Longbridge as an area, what it needs and what type of initiatives and businesses would thrive there. These findings will be added into St. Modwen’s development plans over the next few years.

Students were then tasked with a live brief which provided the opportunity for them to engage in a real-life development scenario and develop their understanding of the business and sector.

St. Modwen’s headquarters are in Longbridge town centre and the company employs more than 200 people in the area. 20 volunteers from across the business attended on the day to meet and support the students, providing the added opportunity for students to gain an insight into roles and pathways at the business.

Rob Flavell, Head of Major Projects for the Midlands and North at St. Modwen, said: “We wanted to engage with young people from the area in an active and consultative way to ensure that our ideas for the leisure site are aligned. Nurturing the local talent pool is key to ensuring that Longbridge retains its unique heritage but is also fit for the future generations.

“We have been on-site regenerating Longbridge for the last 15 years and have delivered over 1,000 homes, a £70 million town centre and created over 3,000 jobs for the local area. We’re only 50% of the way through and there’s still a lot of work to be done so it has been extremely beneficial to have the local student community’s support in aiding us with the delivery of our ongoing vision.”

Stephanie Burras CBE, Chief Executive of Ahead Partnership, added: “Longbridge Leisure Challenge is central to our ethos as a company and teaming up with the likes of St. Modwen can provide a real platform for greater local participation.

“The pupils have developed and applied team working, creativity, communication and problem-solving skills to a real-life project brief, with the intention of supporting learning through promotion of STEM in innovative ways. Meeting employers within their community and learning all about opportunities to work within the construction sector will only benefit them in the future.

“Ultimately, the results of this activity will attract a wider demographic of people to live, work, and visit Longbridge and the students are proud to play a part in this.”

For more information, visit www.stmodwen.co.uk


  1. It would be nice if St Modwen also consulted the elderly residents in and around Longbridge. I am sure they would like to give some input in to what might make their lives easier and more enjoyable.


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