Shopping can be a stressful experience for us all, but for those who struggle with lighting and noises associated with supermarket shopping, it can be an absolute nightmare – and for some, an impossible task.

The ‘Quieter Hour’, which takes place every Saturday between 9am – 10am in all 493 Morrisons stores nationwide – will now include 1 hour every day from Monday 1st – Sunday 7th April, at the same time for #AutismAwarenessWeek.

Jane Williams, Morrisons Community Champion at Rubery said: “The ‘Quieter Hour’ has made shopping more accessible and even pleasurable for many residents in our community who would normally have to avoid, or get it done quickly as possible.

Seeing the positive impact it has made is why I’m absolutely delighted that we are taking part in Autism Awareness Week by making it every day during this important week”.

During Quieter Hours stores will:

  • Dim the lights
  • Turn music and radio off
  • Avoid making tannoy announcements
  • Reduce movement of trolleys and baskets
  • Turn checkout beeps and other electrical noises down
  • Place a poster outside to tell customers it’s Quieter Hour
Daniel Cadey, from the National Autistic Society said: “Around 700,000 people are on the autism spectrum in the UK. This means they see, hear and feel the world differently to other people, often in a more intense way. Morrisons’ ‘Quieter Hour’ is a step in the right direction for autistic people who find supermarket shopping a real struggle.”


To get your workplace involved in an Autism Hour 2019,  simply click here to sign up.



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