On Sunday 24th March 2019, more than 1000 cycling fans will set off from Longbridge town centre.
Mad March Hare Sportive is a challenge of 66-miles which will be starting from Devon Way at 8am and are expected to finish the event between 10:45am and 3:30pm.
The route will see cyclists go through the Worcestershire, Staffordshire and Shropshire countryside before returning back home to Longbridge.
Cyclists will be faced with many challenges to conquer the hills. They will need the physical strength to cope with the distance and the mental strength to overcome the challenging and changing weather conditions.
Local businesses have partnered with the Mad March Hare Sportive organisers, who have been running the event for 11 years, to make sure that it is a success.
One of these local businesses is developer St. Modwen, whose headquarters are in the town centre of Longbridge. They have offered space to host the event as well as providing rider parking.
St Modwen is a different kind of property partner taking a different view. They have more than thirty years’ experience with a £1.4b national portfolio.
Jonathan Green, Director of Asset Management at St Modwen, has said: “The Mad March Hare Sportive is one of the first major cycling events of the year, so there’s bound to be a great buzz in Longbridge.
“It’s fantastic to have an event of this scale taking place here and we’re pleased to have played a part in making it possible.
“Hopefully those taking part and coming out to support will take advantage of some of the great amenities Longbridge has to offer, including a number of great cafés, pubs and shops.”
Also, independent bicycle shop called 3CJ Cycle Centre in Longbridge Lane has extended its opening hours to cater for the participants last minuet needs before starting the event.
Residents are invited to support and cheer on the participants, many of whom will be raising money for their chosen charities.
There will be an array of sweet and savoury options at the feed station along with hot and cold drinks to fuel the cyclists’ ride.
This event will raise money for Love Brum with the proceeds from fundraising, parking and donations on the day going towards the local charity.
The charity’s causes include Birmingham Peoples Centre, West Midlands Care Team and another project that will be released on 18th March 2019.
Corinne Fox, Event Director at Mad March Hare Supportive said: “We’re really looking forward to hosting the Mad March Hare Sportive in Longbridge and have already received so much support from local businesses and residents.
“It’s set to be a great event and we hope that people who live on the route will be supportive of those taking on the 66-mile challenge – even a friendly wave can be a huge boost along the way.”
Partners that the organisation have include Dynamic Rides, Urban Cycles, Beers Burgers Bikes Co and Londis.
Have you got what it takes to take on the 66-mile challenge?
For more information on the Mad March Hare Sportive, please visit https://www.madhare.cc/mad-march-hare