The supermarket giant will now be stocking food normally seen by the British consumer on holiday and ITV’s popular ‘I’m a Celebrity get me out of here’ TV show.
Sainsbury’s have teamed up with the London-based supplier ‘Eat Grub’ which describes its self as “a boundary-breaking new sustainable food brand that aims to revolutionise Western food culture by introducing insects as a staple part of it.”
The retailer has introduced ‘Smoky BBQ Crunchy Roasted Crickets’ to the shelves of 250 stores nation wide, giving customers a new alternative to snack on.
The move by the retailer comes at a time when shoppers are becoming increasingly conscious about the impact products have nutritionally and environmentally.
Top 5 Reasons Why We Should Eat Insects (according to Eat Grub)
5: A Healthier Alternative:
Insects are a complete protein! They contain all nine essential amino acids and include important minerals like iron and calcium…not to mention, they can be up to 69% protein depending on how they are prepared.
4: Great Tasting:
Over 2 billion people worldwide enjoy insects as part of their diet. They are most commonly eaten in Africa, Asia and South America, often as a delicacy.
3: Less GHGS:
Traditional livestock farming produces more greenhouse gas emissions worldwide than cars do. Insect farming is a far more efficient way to get our protein fix!
2: Smart Land Utilisation:
Traditional meat production uses 70% of the planet’s cultivable land. Rearing insects can be a far more efficient alternative as they can be farmed vertically.
1: Sustainable Protein:
Insects require just a fraction of the land, water and feed in comparison to traditional livestock, for the same amount of protein. They can also be farmed in virtually any climate or environment!
Sainsbury’s said the roasted crickets could be eaten alone as a snack or used to garnish dishes like tacos, noodles or salads and gram for gram, dried crickets contain more protein than beef, chicken and pork.
Rachel Eyre, Head of Future Brands at Sainsbury’s, said: “Insect snacks should no longer be seen as a gimmick or something for a dare, and it’s clear that consumers are increasingly keen to explore this new sustainable protein source.”
So next time you’re shopping, do not be alarmed to see crickets on the shelves, they are perfectly edible, will you give them a try?!
(Cover image: Sainsbury’s)