Supermarket giant Tesco has announced that their new Jack’s value store in Rubery will open to the public at 8am next Thursday (18th October) with a ribbon cutting ceremony at 10am. 

The upcoming opening of the Rubery store – along with the Castle Bromwich store opening on November 1st – will also coincide with the launch of Tesco’s centenary campaign, “Celebrating 100 Years of Great Value”.

The first Jack’s stores opened in September in Lincolnshire and Cambridgeshire and Tesco plan to open up to 15 in the next six months.

A spokesperson said: “Part of the Tesco Family, Jack’s is a new brand and new stores offering great tasting food that is grown, reared or made in Britain at the lowest possible prices to bring customers outstanding value.”

The Jack’s brand

Jack’s is named after Tesco founder Jack Cohen, who started selling surplus armed forces stock from a market stall in 1919.

Dave Lewis, Tesco Group Chief Executive, said: “Jack Cohen championed value for customers and changed the face of British shopping. He’s an inspiration for all of us and that same spirit still drives Tesco now.

“It’s fitting that we mark the beginning of Tesco’s celebration of 100 Years of Great Value by launching a new brand, and stores bearing his name: Jack’s. Great tasting food at the lowest possible prices with 8 out of 10 products grown, reared or made in Britain.”

Jack’s Area Manager, Tony Sinkinson, said: “Myself and my team of colleagues are delighted to be opening two new Jack’s. A lot of hard work has gone in to getting both stores ready and Amer Shafi our store manager at Rubery, and Paul Scattergood our store manager at Castle Bromwich, are looking forward to welcoming local customers to shop at Jack’s.”

Tesco say that the new stores will also support local community groups with ‘Jack’s Supports’ and ‘Community Food Connection’.

Customers will be able to choose between four local charities and community groups to benefit from its ‘Jack’s Supports’ scheme. Similar to the Tesco Bags of Help scheme, Jack’s Supports will fund local charities using the money raised by the sale of carrier bags.

Representatives of the four community groups entering the first round of Jack’s Supports voting will officially cut the ribbon to open each store at 10am on the day they open. They will also be presented with £250 each to celebrate their nomination as the first groups in the programme.

The new stores will both also take part in Tesco’s Community Food Connection scheme. Working with UK food redistribution charity FareShare, it will ensure any unsold food safe for human consumption is offered to local charities and community groups for free at the end of the day.

If you are a community group and you want more information on the Community Food Connection or you want to register interest to receive surplus food, please visit Fareshare.




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