The Supermarket giant Tesco have opened the doors to their new ‘Jack’s’ value store in Rubery today (18th October) – with a ribbon cutting ceremony and the help of local community groups.

Customers have been treated to a number of goodies to help celebrate the opening including a celebratory glass of fizz or soft drink, a Jack’s cupcake and Jack’s hessian bags, as well as sampling a range of Jack’s hot food, snacks and ice cream.

The store was officially opened by representatives of local community groups who will take part in ‘Jack’s Supports’, which funds local charity groups using the money raised by the sale of carrier bags.


  • The Project – Based in Rednal, they work with families and young people to prevent homelessness.
  •  New Starts – The support vulnerable families, based in Frankley and Bromsgrove.
  • EcoBirmingham – Northfield based environmental organisation
  • Beaconridge Rainbows – Rainbows is the youngest section of GirlGuiding in the UK.

All customers are encouraged to vote for the project they would like see receive the funding using the voting machine at the exit of each store, with the winning group guaranteed a minimum of £500.

Each group taking part were also presented with £250 each to celebrate their nomination for the programme.

Jack’s Rubery store manager Amer Shafi said he and his team were delighted to welcome customers to shop in Jack’s for the first time: “There’s been a lot of hard work to get the store ready to open. We’re very proud to be one of the first Jack’s in the country and areexcited to welcome customers for the first time. I hope customers enjoy the goodies we [had] on offer today and looking around this new store.”

Jack’s which is named after Tesco founder Jack Cohen, who started selling surplus armed forces stock from a market stall in 1919, is a new brand that claims to offer great tasting food at the lowest possible prices – 8 out of 10 food and drink products are grown, reared or made in Britain to bring customers outstanding value.



  1. Really looking forward to seeing the results from Jack’s only not been there yet but will tomorrow only it might be to much today as it only opened today ile let you know my findings. Karen from Rubery. K

  2. I will be paying Jack’s a visit sooner or later. But I must say the old Tesco carpark is perhaps one of the worst I have ever had to negotiate!

    But if Jack’s can give the likes of Morrisons and Sainsbury’s a run for their money, then I’m all for it.


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