Barclays to close Northfield and Rubery branches in favour of new Longbridge location


With a new branch opening in Longbridge town centre in December, Barclays Bank have written to customers to inform them of the closure of their Northfield and Rubery high street branches. 

The branches will close on Friday 7th December, with the new Longbridge branch opening next to Poundland on the following Monday (10th December).

In the letter, Barclays said: “The new Longbridge branch will provide our latest banking technology to make your everyday banking quicker and easier. It will have a fresh, modern feel with better disability access, improved meeting rooms and at least one cash machine available 24 hours a day.”

With new technology and provision meaning people are choosing to access their banking in other ways, in their explanation for the move Barclays say the number of customers who bank exclusively over the counter is just 208 in Northfield and 167 in Rubery.

However, many are disappointed to be losing their local branch. One unhappy customer told B31 Voices that he would be closing his accounts with Barclays as he chooses not to use Longbridge town centre.

Barclays are providing support for customers who need help with alternative ways of banking.

Staff at the Rubery and Northfield branches – or any Barclays branch – can provide advice  on alternative ways to carry out everyday banking.

The bank also provide free “Tea & Teach” sessions, along with other help on improving your digital skills. Visit Barclays Digital Eagles pages




  1. No big surprise despite being disappointing to the locals of both areas. I would guess the costs to maintain both branches outweighs customer demand – and we already know how expensive local business rates and rents are in both areas.

    I have argued all along that the new Longbridge retail park will gradually suck the life out of Rubery and Northfield in terms of businesses and ultimately job losses. More so Rubery given that it really is suffering from a dearth of good shops other than the usual suspects. I think only Lloyds bank remains on the High Street, but it wouldn’t surprise me if that closes within the next 12 months and moves over to Longbridge.


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