Shopping can be a stressful experience for us all, but for those who struggle with lighting and noises associated with supermarket shopping, it can be an absolute nightmare – and for some, an impossible task.
Morrisons carried out a trial earlier in the year in three of its stores and following the success and feedback from customers, the ‘Quieter Hour’ initiative has been created with the support of the National Autistic Society.
The ‘Quieter Hour’ will take place every Saturday in all 493 of its stores nationwide from 9-10am.

During Quieter Hours stores will:

  • Dim the lights
  • Turn music and radio off
  • Avoid making tannoy announcements
  • Reduce movement of trolleys and baskets
  • Turn checkout beeps and other electrical noises down
  • Place a poster outside to tell customers it’s Quieter Hour

Daniel Cadey, from the National Autistic Society said: “Around 700,000 people are on the autism spectrum in the UK. This means they see, hear and feel the world differently to other people, often in a more intense way. Morrisons’ ‘Quieter Hour’ is a step in the right direction for autistic people who find supermarket shopping a real struggle.”

The charity are also encouraging retailers to take part in a nationwide “autism hour” in October.

Last year, more than 5,000 retailers took part in Autism Hour, and they hope that even more retailers take part this year!

To get your workplace involved in an Autism Hour event, simply click on the pink button below which will take you to our business sign up form.


Angela Gray, Morrisons Community Champion at Woking said: “I was involved in the initial trial as my son is autistic and we found that these changes made a real difference. The trial showed there is a need for a quieter shopping experience for some customers.”



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