Hundreds of gifts have been donated by the local community to a Christmas Toy appeal by Morrisons superstore in Rubery and community organisation B31 Voices.
The donations will be distributed to children and teenagers in South West Birmingham through two charities that support women and children who affected by domestic violence.
Birmingham and Solihull Women’s Aid (BSWAid) support women and children both during and after domestic violence. They will distribute gifts to children and young people both in our local refuge and those in our communities, who are part of their intensive family support programme.
Sally Insley, Head of Fundraising at BSWAid, said: “We are overwhelmed by the generosity of the local community. Thank you so much for providing such wonderful gifts for the families we are currently supporting.
“Quite often when a family arrive at refuge, they have very little by way of their own belongings. These gifts will help us to bring some sparkle back to local children this Christmas.”
The Birmingham Freedom Project is based in South West Birmingham and supports women and children during and after domestic violence with empowerment and awareness programmes.
Jacky Mulveen said: “We arrived at Morrison’s today to be met by Sas, Marty & Jane and the wonderful sight of trolleys overflowing with toys! We are absolutely overwhelmed with the kindness & generosity of everyone involved.
“We’ve got three more group sessions before Christmas so we’re looking forward to giving out lots of presents over the next few days.”
Morrisons Community Champion, Jane Williams said: “The projects chosen are very close to my heart. Children are the innocent victims of domestic abuse and often when going to a place of safety the only possessions they have are the clothes they are stood in. We wanted to make these children’s Christmas special and, thanks to you all, we have!”
For B31 Voices, Marty Taylor said: “We are amazed by the generosity of our local community and businesses in supporting this appeal. This is a cause which is very important to me personally and it is humbling that – thanks to your kind donations – we are able to support two fantastic charities to put smiles on the faces of these children and their families.”
As well as donations from staff and customers of Morrisons in Rubery and B31 Voices readers, the appeal was supported by generous donations from Northfield Baptist Church, Smyths Toys Superstore in Longbridge and Boots in Longbridge.
On behalf of appeal organisers, Jane added: “A massive THANK YOU to everyone who donated toys: they will all be distributed to families locally. Special thank you to Northfield Baptist Church, Smyths Toys Longbridge, Boots Longbridge, the customers and staff of Morrisons Rubery and B31 Voices followers.”
Image (L-R): Donna O’Sullivan, Freedom Project; Jacky Mulveen, Freedom Project; Sas Taylor, B31 Voices; Jane Williams, Community Champion, Morrisons Rubery ; Sally Insley, BSWAid; Marty Taylor, B31 Voices; Karen Hancocks, People Manager, Morrisons Rubery [Photo: Albie Taylor]