A Christmas Toy appeal has been launched to support local children and teenagers who have been – or are being – affected by domestic violence.

Morrisons in Rubery have partnered with B31 Voices for the appeal and donations of gifts can be dropped in at the store.

Toys and gifts will be distributed to children and teenagers in South West Birmingham through two charities that support women and children who affected by domestic violence.

Birmingham and Solihull Women’s Aid (BSWAid) support women and children both during and after domestic violence. They will distribute your gifts to children and young people both in our local refuge and those in our communities, who are part of their intensive family support programme.

Sally Insley, Head of Fundraising at BSWAid, said: “We are delighted to hear that B31 Voices will be teaming up with Morrisons at Rubery this Christmas […] to support our children and young people

“As Christmas is such a special time for us all, we want to ensure that the children and young people we support are able to create new, positive memories.  For those who will be in refuge, this will be a time where they will miss their families, with your support we can help to bring the magic of Christmas to them and let them know how important they are.”

The Birmingham Freedom Project is based in South West Birmingham and supports women and children during and after domestic violence with empowerment and awareness programmes including:

  • The Freedom Programme which helps women to recognise and understand the abuse,
  • The Recovery Toolkit Programme to help women rebuild their lives and self esteem
  • The You and Me, Mum Programme which helps women understand the impact domestic violence has on their children

The project has also recently trialled a new programme to directly support children affected by domestic abuse and hopes to develop this in the future.

‘Make Christmas special’

Morrisons Community Champion, Jane Williams said: “Our customers, friends and community overwhelmed us last year with their generosity.

“The projects chosen are very close to my heart. Children are the innocent victims of domestic abuse and often when going to a place of safety the only possessions they have are the clothes they are stood in. We want to make these children’s Christmas special.”

Marty Taylor, on behalf of B31 Voices said: “These two projects are doing vital work to not only support women who are or have been subjected to domestic violence, but also to support their children and enable the women to better understand and support their children themselves.

“To donate a gift to these children and young people is to help to show them that they are important and they are not forgotten. We hope this appeal will help bring smiles to many young faces – and their mum’s – this Christmas.”


  • What: Any gifts or toys suitable for children up the the age of 18. Gifts must be new, packaged and unwrapped.
  • Where: There is a donation station in Morrisons at Rubery (opposite customer services / kiosk)
  • When: Gifts can be donated from 18th November. A final collection date will be added soon!


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