Northfield store supports local school for deaf children


The Sainsbury’s store in Northfield is supporting a local school for deaf children as their Charity of the Year.

Sainsbury’s Northfield PR Ambassador Debee Bowyer with pupils & staff from Longwill School at last month’s fundraising book sale

Customers voted to select Longwill School for Deaf Children as the new supported charity for the year 2017/18. The school will receive a whole year of fundraising and awareness support from the store.

Almost £350 was raised at the inaugural fundraising event with a book sale and a bucket collection by John Bowyer.

Headteacher Alison Carter said: “We’re absolutely thrilled to be chosen as the Sainsbury’s Northfield Local Charity of Year. We can’t wait to work together and raise the profile of our charity over the next year. Thank you to all the customers that voted for us, we really appreciate the support.”

Store manager, Frank Bullen, said: “We are looking forward to working with the school and meeting the children next term.”

Longwill School in Bell Lane supports profoundly deaf children aged 2 to 11 years. With a bilingual approach – giving an equal focus to British Sign Language and English – deaf pupils achieve the best skills to prepare them for life within both the deaf and hearing communities.

Take a fab pupil-led tour of the school:


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