Northfield shoppers were treated to a day of pampering this week, when local students teamed up with the town’s shopping centre to host its first pop-up salon of 2017 in support of its charity of the year.

On Monday, 6 March, trainee stylists from Bournville College spoilt shoppers with hair, beauty and nail treatments at Northfield Shopping Centre to raise vital funds for Birmingham’s Tiny Babies Big Appeal.

The beauticians and stylists offered free services between 10am to 2.30pm and collected donations on behalf of the special charity run by Birmingham Women’s NHS Foundation Trust, which helped to open a Neonatal Centre at Birmingham Women’s Hospital in 2008.

Claire Graham, who is a tutor for hairdressing at Bournville College, said the students had enjoyed practicing their techniques whilst showing support for the Tiny Babies Big Appeal.  “Throughout the day, students offered lots of treatments to people for a small donation, including makeovers, manicures, hand massages, hair curling and straightening,” Claire said.

Trainee stylists and tutors at Bournville College at Northfield Shopping Centre for the Tiny Babies Big Appeal Pamper Day.

“These regular pamper days are really worthwhile for all involved,” she said. “Not only do the students get a taste of looking after clients and practice their newly learned skills, but they also have the opportunity to get first-hand experience of working closely with the community for an incredible cause.”

Adam Meade, Northfield Shopping Centre manager, said it was great to welcome the students of Bournville College back to the centre for the first charity pamper day of 2017. “Charity fundraising is really important to us at Northfield, which is one of the many reasons why we recently selected the Tiny Babies Big Appeal as our charity of the year,” he said.

“As last year’s Santa’s Grotto was such a huge success, raising more than £4,000 for the charity, the centre will now be regularly teaming up with Bournville College throughout the year to make their pampering activities part of our programme of fundraising,” he added.

“We were so pleased to see the students returning to the centre for another pamper day,” he said. “We saw lots of shoppers and retailer staff, and the centre team stopped by as well to enjoy a treatment at the pop-up salon.”

Florence Scofield having her nails done by trainee stylists Amy Marchant.

Fundraising Manager for Birmingham Women’s NHS Foundation Trust, Eileen Rock, said the charity is absolutely delighted to be able to benefit from the fundraising efforts of Bournville College and Northfield Shopping Centre. “The students did a brilliant job helping to raise funds for the Tiny Babies Big Appeal,” she said.

“The pamper days are a really fabulous way to raise money for our unit and the funds raised will allow us to help support many sick and premature babies being cared for in our neonatal unit, which many Birmingham families rely on.

“We would like to say a huge thank you to the staff and students at the college as well as the shoppers and centre team at Northfield Shopping Centre for their dedication to the Tiny Babies Big Appeal.”


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