A Birmingham charity, which offers specialist care services to women and their babies, has been selected to be Northfield Shopping Centre’s first charity of the year.

Established in 2008, the Tiny Babies Big Appeal, run by Birmingham Women’s NHS Foundation Trust, has been chosen to benefit from the shopping centre’s fundraising efforts for the next 12 months.

Shoppers of Northfield Shopping Centre helped to raise more than £4,000 for the Tiny Babies Big Appeal at its annual Santa’s Grotto.

Adam Meade, Northfield Shopping Centre manager, said he is delighted to announce the Tiny Babies Big Appeal as the centre’s dedicated charity. “Last year, we raised almost £7,800 for organisations in and around Birmingham, including the Longbridge Poppy Appeal and Matt’s Mission. More than half of that was donated to the neonatal clinic, so selecting them as our first charity of the year is an excellent opportunity to continue our support,” he said.

“In the past year, we have formed a fantastic relationship with Birmingham Women’s NHS Foundation Trust by hosting a number of activities to help raise money, including ‘Pamper Days’, where students from Bournville College came along to spoil our shoppers in return for a small donation as well as collecting all of our proceeds from the Santa’s Grotto in December.”

Northfield Shopping Centre and Birmingham Women’s NHS Foundation Trust have already made plans to raise more funds for the Tiny Babies Big Appeal to help them continue the vital services they currently provide. “At the beginning of March, we will be teaming up with the charity and Bournville College for another pamper day. Plus, our brand new café, Costa Coffee, will be playing host to ‘Knit & Natter’ mornings to encourage people to take up knitting and help to provide suitable clothing for premature babies.”

Eileen Rock, Fundraising Manager at Birmingham Women’s NHS Foundation Trust, said everyone at the charity is thrilled to have been chosen as Northfield’s charity of the year. “We were so thankful to hear that the centre management team had chosen us and we are really looking forward to working with everyone at Northfield Shopping Centre over the next 12 months,” she said.

Northfield Shopping Centre selects the Tiny Babies Appeal to be its charity of the year.

“Having the support of Northfield will make such a difference to us,” Eileen said. “The funds raised during our partnership with the centre will allow us to help support many sick and premature babies being cared for on our neonatal unit which many Birmingham families rely on. We would like to say a huge thank you to Adam and the team at Northfield and we look forward to the upcoming fundraising activities.”


  1. Hi,

    I am a Fundraiser with Sense in Selly Oak interested in linking up with the centre on fundraising activities this year and wondered if you had a charity partner for 2019 and how we could get involved if not?

    Our centre is on the Bristol Road 5 minutes from the shopping centre.


    Carl Williams


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