Local students have raised more than £110 for a dedicated neonatal charity, after spoiling shoppers with hair and beauty treatments at the town’s shopping centre.

After the success of their first pamper day earlier this year, trainee stylists from Bournville College returned to Northfield Shopping Centre on Wednesday, 19 October with their pop-up salon to raise money for Birmingham’s Tiny Babies Big Appeal.

Throughout the day, shoppers, retailer staff and the centre management team enjoyed free manicures, massages and hair styling for a small donation towards the baby appeal, which is run by Birmingham Women’s NHS Foundation Trust.

Course team leader for hair at Bournville College, Becci Nicholls, said they were really pleased to receive so much support from the people of Northfield. “The students had a fantastic day at the centre on Wednesday,” she said. “It is really important to us at Bournville College to get involved in charity work and we regularly host pampering sessions at local hospitals, so to be able to extend our services to Northfield Shopping Centre has been great.

“The event at the centre was really popular with lots of people donating, so we are delighted to have been able to raise £114 for the charity,” Becci said. “Combined with the funds raised from our pop-up parlour earlier in the year, generous shoppers at Northfield Shopping Centre have helped to raise £264 for the Tiny Babies Big Appeal.”

Adam Meade, Northfield Shopping Centre manager, said many shoppers took advantage of the complimentary hair and beauty treatments. “People seemed to really enjoy receiving an extra treat whilst doing their shopping at the centre,” he said. “We’re always keen to get involved with the local colleges and charities, so we’re pleased the pop-up parlour was such a hit and we look forward to the Bournville College stylists returning to Northfield soon.”

The money raised will go towards purchasing electronic tablets to keep youngsters entertained whilst attending family appointments at Birmingham Women’s Hospital as well as the continued services provided to new mums in the hospital’s Neonatal Centre.

“The Pamper Days are always a really fun and fabulous way to raise money,” said Fundraising Manager, Eileen Rock from Birmingham Women’s NHS Foundation Trust. “We would like to say a huge thank you to the staff and students at the college as well as the shoppers and centre team at Northfield Shopping Centre for all their fundraising efforts.”


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