The much anticipated Smyths Toy Superstore at the Longbridge Town Centre, will be having a grand opening on Saturday 1st October, 9am – 5pm.

To celebrate the opening, the toy giant will be hosting several activities throughout the day to keep everybody entertained. With a live DJ, free face painting, character appearances and a much more, it promises to be a day to remember and enjoyed by all.

We are fabulously excited about the opening of the latest addition to what is already becoming a popular and admired town centre, how about you?!


  1. I think it is disgusting that they have been allowed to take over three units. A town centre has a choice of shops, something which Longbridge doesn’t. With only two units left, I would hardly call that choice.

    • What is so disgusting its a superstore we dont have a smyths or a decent toy shop for miles ! However we have a sains poundland and a boots up the road in northfield and we have m&s in town or merry hill maybe you would of had a choice if they didnt open up shops that are already availible 5 mins up the road !!


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