Original ‘Supermodel’ Twiggy is set to open the brand new Marks and Spencer superstore in Longbridge on Wednesday 4th November.
The store will be officially opened to customers with a ribbon cutting ceremony by Twiggy and store manager, Mark Fruin at 10.15 am.
Twiggy, who has been modelling for Marks and Spencer for ten years, will also meet customers and introduce her Twiggy for M & S Collection.
Customers will be treated to complimentary Prosecco to celebrate the opening and there will be an in-store DJ and special appearances from Percy Pig and Colin Caterpillar.
To celebrate the heritage of the site, 15 vintage Minis owned by ex-Rover workers will be on display, organised by Pride of Longbridge.
The 150,000 sq ft store includes a generous 21,500 sq ft Womenswear Department, and stylists and personal shoppers will be on hand throughout the launch until Saturday, 7 November to introduce shoppers to the fashion ranges on offer.
350 jobs have been created at the store.
The new store will provide shoppers with free car parking for up to three hours, a food ordering service and the popular Shop Your Way service, giving customers the choice to order from the M&S catalogue in-store or online, with free next day in-store delivery and collection. Customers using the Shop Your Way service will also be able to use dedicated changing rooms available at the store.
Steve Prosser, Midlands Regional Director at St. Modwen, the developer responsible for the regeneration of Longbridge, said: “The new M&S store, which is the largest in the Midlands, is an excellent addition to St. Modwen’s £100 million new Longbridge Town Centre, part of our broader £1 billion regeneration of the 468 acre Longbridge site, not only in terms of the extensive store offering itself but its positive impact on job creation and its knock-on effect to the immediate and broader Birmingham economy.
“St. Modwen’s Head Office is based at Longbridge and our employees are very excited about their first visit to the new store. They’re among the 30,000 people who already shop at Longbridge each week, and the new M&S will provide them with an extensive offering of fashion, food and homeware.”
M&S Longbridge is at 20 High Street, Birmingham, B31 2UQ, and will be open between 8am and 10pm Monday to Saturday, and 11am and 5pm on Sundays.