Northfield Shopping Centre is set for a major facelift, the newly appointed man at the helm has promised.
Adam Meade has stepped up to the role of manager at the centre, which welcomes more than 70,000 visitors a week to its 40-plus stores.
He previously spent 18 months as the centre’s operations manager and aims to build closer links with Northfield’s community groups, local police and businesses to help bring more shoppers into the town.
“I believe strong links with the local community are vital and one of my top priorities will be developing a much closer partnership with the Northfield Business Investment District (BID),” he said.
“I’m about to join its board of directors to help achieve this aim.
“The BID already helps the centre in terms of letting us know about things like training courses and for our staff, and we’ve worked successfully with them on special events such as the Chinese lion day earlier this year.
“I also plan to work more closely with other organisations in the area, including the police, the Royal Society for the Prevention of Accidents (RoSPA) and a range of local charities.
“It’s all about weaving ourselves into the fabric of the area.”
Adam is also looking forward to overseeing the continuing major facelift programme at the 166,000 sq ft centre on Bristol Road South, which was first built in 1974, with a second phase opening in 1982.
The latest phase, which will begin in 2016, will involve the upgrading of the main entrance canopies in Church Road and general cosmetic work to the exterior of the building.
“It’s a big and very important on-going investment for us and I’m very excited about it,” he said.
Originally from Sutton Coldfield, he managed a series of commercial and retail properties in Birmingham before taking over as operations manager at Northfield in 2013, as part of a 20-strong team, seeing the role as an opportunity to work within the community where he now lives.
Adam said: “It gave me the chance to put something back into the Northfield area and I really enjoyed my time in charge of operations.
“Becoming centre manager is the fulfilment of an ambition to have overall responsibility for the whole thing – security, cleaning, maintenance and generally looking after our tenants and customers.”
Northfield Shopping centre is home to more than 40 stores, from fashion, health and beauty to services and food and drink, and has more than 650 parking spaces.
More details at www.northfieldshopping.co.uk.