Longbridge developer St Modwen have confirmed six new stores are set to open before Christmas, in addition to the Marks and Spencer superstore opening on 4th November.
Poundland, Boots and Mountain Warehouse will be opening shops in units adjacent to M&S, while Longbridge High Street is filling up with lettings to EE store, Countrywide Estate Agents and Tailor Made, which is already providing dry cleaning and clothing alteration services.
St Modwen said that the demand for retail space at the new £100 million Town Centre has soared since Marks & Spencer confirmed it would be opening the vast 150,000 sq ft store, the largest in the Midlands.
Mike Murray, senior development surveyor at St. Modwen, said: “A varied retail offer has always been an integral part of our plans for Longbridge, attracting new visitors, shoppers and jobs to the area.
“Phase One of the Town Centre, with UK favourites including Sainsbury’s, Beefeater, Greggs and Costa Coffee, already attracts around 30,000 shoppers to Longbridge every week – and we are expecting this number to vastly increase with these latest high profile retailers alongside the new Marks & Spencer store.”
Mike Murray said that St Modwen are already in talks to bring a number of other retailers to the development.
2016 will also see the developer progress plans for a new cinema, gym, restaurant and café space at Longbridge.
So far St Modwen has invested £300 million into the multi use regeneration of the former MG Rover site which now includes 400 homes, shops, offices, a hotel, eateries, Bournville College, Longbridge Technology Park and Austin Park.
Construction work on a £35 million ExtraCare Retirement Village is underway and planning permission has been secured for a major office building called One Park Square. Plans have also been approved for a landmark residential facility for military staff working at the Royal Centre for Defence Medicine (RCDM) Birmingham, with work due to begin later this year.