Longbridge developer St Modwen have confirmed six new stores are set to open before Christmas, in addition to the Marks and Spencer superstore opening on 4th November. 

Poundland, Boots and Mountain Warehouse will be opening shops in units adjacent to M&S, while Longbridge High Street is filling up with lettings to EE store, Countrywide Estate Agents and Tailor Made, which is already providing dry cleaning and clothing alteration services. 

St Modwen said that the demand for retail space at the new £100 million Town Centre has soared since Marks & Spencer confirmed it would be opening the vast 150,000 sq ft store, the largest in the Midlands.  

Mike Murray, senior development surveyor at St. Modwen, said: “A varied retail offer has always been an integral part of our plans for Longbridge, attracting new visitors, shoppers and jobs to the area.

“Phase One of the Town Centre, with UK favourites including Sainsbury’s, Beefeater, Greggs and Costa Coffee, already attracts around 30,000 shoppers to Longbridge every week – and we are expecting this number to vastly increase with these latest high profile retailers alongside the new Marks & Spencer store.”

Mike Murray said that St Modwen are already in talks to bring a number of other retailers to the development.  

2016 will also see the developer progress plans for a new cinema, gym, restaurant and café space at Longbridge.

So far St Modwen has invested £300 million into the multi use regeneration of the former MG Rover site which now includes 400 homes, shops, offices, a hotel, eateries, Bournville College, Longbridge Technology Park and Austin Park. 

Construction work on a £35 million ExtraCare Retirement Village is underway and planning permission has been secured for a major office building called One Park Square. Plans have also been approved for a landmark residential facility for military staff working at the Royal Centre for Defence Medicine (RCDM) Birmingham, with work due to begin later this year.


  1. It’s all very well having all these new shops but will there be new entry and exit points?At the moment with the college students shoppers etc it’s a nightmare getting in and out of the complex.
    My other concern are the rats by the water think you need a rethink and fill it in

  2. Shame apart from a few minimum wage packs all shops do is take money from an area, when we had the rover it provided many jobs and injected huge amounts of money all around birmingham not just locally. Oh well whoopie! We have pound land now

  3. Whilst I am extremely pleased that we will have an M&S and one or two of the other shops will be welcomed I am sure, I have noted over recent months that job vacancies for all the shops have been very hard to find online. I would have thought that these retailers should have made sure that the vacancies were readily available for people in the local area to apply for in the first instance.

  4. Where are all the blue-chip businesses that were once promised to be accommodated at Longbridge?

    This development is becoming rather too bland and predictable: full of retail shops with low pay; houses and car parks.

    a missed opportunity to offer something different

  5. We have a couple of foody pubs now but how about old school drinkers pubs pool table darts football team quizz night dj discos footy on tv etc
    Maybe a legal high shop late night bars and a club to end up in for the young drinkers
    Snooker halls with games darts and other activities maybe a social club or something for the more everyday mature drinker.
    Casinos and slot hall for those who enjoy a flutter whilst out with friends and maybe gentlemans clubs for the pleasure seeker drinkers.
    We had a blank canvas and I hope this opertunity to give the area a real buzz hasn’t been over looked.

  6. with working and living near by could I say its suppose to be a shopping centre and NOT A RETAIL PARK and we don’t want an IKEA the roads would not sustain such a store so people please think before you wish for these things example look at m6 junction 9 at that IKEA traffic chaos , then remember we were promised 10,000 engineering/manufacturing jobs ,all we have is housing which we need but no extra schools or doctors to sustain the families moving in to these houses all of the plans that were promised many many years ago about jobs are not happening

  7. i wish they could be more shops coming soon i love poundstratcher they have variety of house equipment… also poundland i cant wait for it to be opend…

  8. I moved to the area 4 years ago and so watched a lot of the development taking place. I have nothing negative to say really except that there MUST be some form of traffic control in and out of the area!! The amount of time I nearly have a collision, bump a pedestrian, or get bumped by a driver is ridiculous. There needs to be some form of TRAFFIC CONTROL!

    In addition to the planned “leisure” facilities it would be nice to have a “proper pub”, picnic tables and a green area, an “events hall”.

    Someone has already mentioned that a doctors, school, etc should be planned with all the new housing coming on the scene.

  9. iam trying to apply for the boots or poundland jobs at longbridge as I don’t live to far away as I live in Bromsgrove near the lickey hills and iam trying to apply online at poundland jobs or boots jobs they don’t seem to be online can anyone suggest any ideas or are expriecing the same thing like me please helpjulie morrall

  10. I agree with Rob’s comment back in November it’s meant to be a High St not a retail park although I feel it’s a bit more like the latter at the moment. A square with benches and a few more quality eateries, shops and a proper bar wouldn’t go a miss.
    I also think traffic flow is taking too long to sort out and if any other big stores like Ikea were to come then it would be too much for the area. I think bringing in more technology and light engineering firms would bring better paid jobs to the area and offer more career opportunities to kids in the area.

  11. Mike a good part of this complex should be pedestrian only to prevent accidents , some drivers do not have their eyes open. Or take enough care the most dangerous part of a car is the nut behind the wheel


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