Shoppers at Longbridge Sainsburys are invited to support the B30 Foodbank, based at Cotteridge Church.
The store has been asking customers and staff to give extra items of shopping and has managed to donate several trolleys full of food in just 3 weeks!
Although based in Cotteridge, the B30 Foodbank, part of the Trussell Trust network, supports families and individuals in need across South Birmingham.
Longbridge store manager Andy White said: “B30 Foodbank is an outstanding charity and we are delighted to be supporting such a worthy cause within our community.”
To donate, buy an extra item or two when you shop and pop it in the collection basket.