Youngsters from Northfield’s Santiago Colts FC helped fire fighters from Northfield Fire Station’s Red Watch drive home their road safety message last weekend.

And that message is: Kill Your Speed: Not Yourself!  

From CO Paul Smith:

Every day across the UK, nine people are killed on the roads and ten times as many are seriously injured. 

The West Midlands Fire Service is committed to driving down the number of people killed or seriously injured on the roads in our region. To this end we have set up a Road Traffic Education programme aimed at all road users, in partnership with West Midlands Police, Road Safety agencies and Primary Care Trusts.

This programme Your Choice on the Road is aimed at informing members of the public about the consequences of anti-social road use whether as a pedestrian, as a rider or a driver. The harsh reality is presented in a structured way, with the direct aim of changing attitudes and raising awareness of the consequences of an individual’s actions on the road.

Road traffic collisions are the biggest killer of young people. More than a quarter (29%) of drivers on our roads are under 26, despite this age group accounting for just 1 in 8 (17%) of licence holders. One in five new drivers is involved in a crash in their first year of driving.

 98% of all road traffic collisions are attributed to human error. The next statistic could be you!….. Its your choice on the road!


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