Cycle South Brum is going head-to-head on television against another project to win £50,000 to enable people to borrow free bikes to get to work, get active or cycle as a family.

Today a campaign’s being launched urging people to visit to sign up for an email/text alert with the voting telephone number when it’s announced – it’s being kept a secret until 26th November.

When ITV People’s Millions telephone lines open at 9am that day, supporters will have just 15 hours to place their vote. The number will also be published on the website, @CycleSouthBrum Twitter and CycleSouthBrum Facebook page.  The  show will air as part of ITV Central News at 6pm that evening.

People will be able to borrow FREE bikes on a daily or longer-term basis, so:

  • Children can get more active, which is especially important with one in four local children leaving primary school obese
  • The whole family can go on a bike ride together
  • Someone starting a new job can afford to get to work before being paid at the end of the month
  • People can trial cycling to work before committing to buying their own bike
  • Those struggling to afford bus fares or petrol can save on travel costs
  • Everyone can enjoy the improved cycle paths that are coming as part of Birmingham Cycle Revolution

The Northfield-based project will also offer FREE family and group cycle rides, training and confidence sessions, and bike maintenance.

Northfield Town Centre Partnership are the brains behind the project with help from Northfield Ecocentre, Northfield Business Improvement District (BID) and Birmingham City Council’s Northfield Pool and Fitness Centre.

Rebecca Debenham, Operations Manager of Northfield Town Centre Partnership, said: “Cycle South Brum will benefit many people by allowing them to get around more easily and lead healthier lifestyles. For instance someone starting a new job could afford to get to work before they receive their first pay cheque, or parents could borrow bikes so the whole family can go on a cycle ride together.”

Georgia Stokes, Manager of Northfield Ecocentre, added: “Increasing the number of journeys made by bicycle will bring great environmental benefits. We know that people who cycle to work are most likely to have initially started cycling for leisure, and this project is about making it easier for people to borrow bikes locally or trial cycling before committing to buying a bike.”


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