Hundreds queued on Rubery high street this lunchtime to meet The Only Way is Essex star Bobby Norris at the grand opening of a new sweet shop.

Rubery Village was bustling as people travelled from around the city to meet the TOWIE star at Delightfully Sweet. Bobby was due to appear at the shop between 11am and 1pm but fans from as far afield as Northampton queued outside from around 9am.

Bobby cupcakes!

As well as meeting Bobby, receiving an autograph and having a photo with him, visitors to the shop got a chance to stock up on sweet delights including retro sweets, imported American sweets, cup cakes and slushies. Later in the afternoon, free candy floss and facepainting were on offer. The shop was even selling custom Bobby Norris cupcakes for the event!

Co-owner Dave was pleased with how the event and first month of trading had gone. “Fantastic, better than we thought, to be honest. We’ve really, really appreciated everybody’s support.

“[Bobby] is a fun and lively character – he’s bubbly. My wife is [the TOWIE fan] – I do watch it though, it is good.” he added.

We spoke to a few people outside the shop to see why they were visiting. 

Olivia Douglas fro Rubery meets TOWIE star Bobby
Olivia Douglas from Rubery meets TOWIE star Bobby

One lady from Rubery said: “We’ve kind of come to see Bobby, but we’ve come to get sweets as well – we’ve seen pictures of them on Facebook and they look like amazing sweets. So, we’ve come to treat ourselves!”

Two young TOWIE fans from Longbridge  said that, aside from Joey, Bobby was their favourite star on the show:  “We’ve come to see Bobby but we’re going to buy something as well. [Towie] is really good, it’s funny, it makes us laugh.”

One young girl from Romsley, who goes to Waseley Hills High, had already been to the shop a few times after school, but brought her mum along today to see Bobby. She likes TOWIE because: “it’s funny to watch how their life is – it’s so different to ours.”

So whether you’re a TOWIE fan or not, Rubery was buzzing today as hundreds of extra shoppers took to the village. Delightfully Sweet owners Dave & Lucy have really touched on a passion with their new shop, making fantastic use of social media, especially Facebook, to spread their message with promotions and competitions such as Fan of the Week and Workplace Wednesdays.

Well done to Delightfully Sweet for a fantastic launch – we wish you continued success!

A few more photos from today’s grand launch. Click for larger:


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