Earlier this month we wrote about the forthcoming Northfield by the Sea event. More details and activities have now been announced.

The event runs from 10am-4pm daily on Weds 25th – Sunday 29th July.

As well as a (sheltered!) beach to frolic on there’ll be

  • facepainting,
  • an American school bus,
  • ice cream,
  • Northfield rock,
  • Olympic torch bearers,
  • Punch and Judy,
  • stilt walkers,
  • smoothie bike,
  • dance,
  • football,
  • children’s craft workshops and more!

Here’s the press release from Northfield BID & Town Centre Partnership :

The seaside is coming to Birmingham this summer with ‘Northfield by the Sea’ urban beach in Northfield town centre from Wednesday 25th to Sunday 29th July between 10am and 4pm daily!

The ambitious event has been organised by the new Northfield BID (Business Improvement District) and Northfield Town Centre Partnership to draw people into the town and provide free entertainment during the school holidays.

Being nearly as far away from the coast as you can get, organisers decided to bring the seaside to Northfield instead!  17 tonnes of sand will be shipped in to create a beach 80 miles inland, while a 40 foot vintage American school bus will provide a home for a team of face painters.

In-keeping with British seaside tradition, beach-goers will also be able to tuck in to ice-cream and custom-made sticks of ‘Northfield by the Sea’ rock.

Andy Clarke, Chair of Northfield BID, said: “There are so many great things happening here and you can already see the improvements we are making with new lamp post banners and flowers.  We want to put Northfield on the map for fantastic events and Northfield by the Sea promises to be an exciting chance to holiday at home!”

Throughout the event there will also be Punch & Judy shows, free children’s arts and craft workshops, stilt walkers, smoothie bike, football sessions and the chance to have a photograph with the Olympic torch thanks to Dr Matt Bridge from the University of Birmingham and Birmingham’s former young poet laureate Matt Windle who will be bringing their torches along.

Due to the recent rainy spell, the beach will be under a colourful shelter to ensure the event can go ahead no matter the weather.

Every day talented dancers from Birmingham’s Broadway Dance Centre will be wowing the crowds with performances in a variety of dance styles from street to Latin.

Northfield BID has held a lamp post banner design competition in 20 local primary schools, giving three talented youngsters the chance to have their artwork displayed in Northfield town centre.  The winning designs have now been chosen from nearly 700 entries and will appear on lamp posts to help mark the start of the urban beach event.

Northfield by the Sea will take place in Price’s Square (near the Post Office) on Northfield’s main high street, with free play and football sessions in Victoria Common (behind Northfield Shopping Centre).

For more information visit our Facebook page: www.facebook.com/visitnorthfield or follow us on Twitter: www.twitter.com/visitnorthfield


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