Buy Birmingham launched with MG initiative
(L-R) Cllr Ian Cruise, Cllr Sir Albert Bore, Cllr Jess Phillips, MG's Gary Egan, Cllr Andy Cartwright at the scheme launch this morning

Sir Albert Bore, leader of Birmingham City Council, pledged his commitment to both MG Motor UK and his own workforce when he launched a partnership car scheme in Victoria Square this morning.

Longbridge Councillors Andy Cartwright, Ian Cruise and Jess Phillips joined Sir Albert in Victoria Square this morning where Gary Egan from MG Motor UK had arranged for a viewing of the latest models.

Workers will be able to claim a considerable discount should they choose to buy MG. Discounts vary depending on model, but council employees can expect around 15% off a new MG6, for example.

Birmingham City Council is the first employer to sign up to the Longbridge-based car maker’s programme of Privileged Members Car Schemes and Sir Albert is keen for others in the private and public sector to follow his lead.

He said: “The new administration is delighted to support this initiative. Our policy is to buy Birmingham wherever possible. This will create work in the city and get our people back in jobs.

“MG’s new scheme will give Birmingham City Council staff an incentive to buy Birmingham when they are thinking of buying a car. This can only be good for the city.

“Council employees have been affected both financially and in terms of morale in recent years with huge changes to their terms and conditions through Equal Pay and the Birmingham Contract. And this deal is part of our Fresh Start to thank and value our dedicated and loyal workforce.

“I want to make it quite clear that supporting MG will be a council priority. We are delighted that there are 400 highly-skilled jobs at Longbridge. Just a few years ago we were faced with the prospect of an empty site and the loss of those skills. MG has shown a commitment to Birmingham. We will show a commitment to MG.

“I would also like to acknowledge the work put into this scheme by my predecessor as Leader of the City Council, Mike Whitby.”

Guy Jones, Sales and Marketing Director of MG Motor UK, said: “We have had great support from Birmingham City Council ever since MG Motor UK started operating and recognise that the council is one of the largest employers in the region.

“We are happy to extend our partnership even further by offering council employees membership of the Privileged Car Scheme and hope that many will soon be driving our great cars.”

The offer is open to all Birmingham City Council employees . Just go along to the showroom at the MG site on Lowhill Lane, Longbridge with a wage slip or your council ID to take advantage of the scheme and Buy Birmingham!


  1. whlie not visit the MG Sales Centre and find out what the schemes is all about and all the other offers on both new and ex demo MG6’s.
    look at our web site and become our friend , we need people to help promote MG if we are to grow in the community and birmingham .
    buy the MG6 ‘s , designed , engineeered at Longbridge
    British 100% D.A.

  2. It was a great honour to be involved in buy Birmingham scheme.
    Lets hope MG sell cars and keep manufacturing in Longbridge and keep people in work.
    councillor Andy Cartwright


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