A planning application has been submitted to Bromsgrove District Council by Longbridge developers St. Modwen and Persimmon Homes for the first phase of residential development on the former 52 acre Longbridge East works located off Groveley Lane in Cofton Hackett.  St Modwen have also made an outline application for the overall site, which proposes up to 725 new dwellings, with future plans for a new community centre.

The first phase of development would consist of 229 dwellings –  a mix of two, three and four bedroom homes, including some affordable housing. There are also proposals for a children’s play area and new park, the uncovering of the River Arrow (which has been in culvert since the 1930s) and traffic calming measures for Groveley Lane.

If planning permission is granted, work could begin as soon as early 2012.

Richard Hickman, planning manager for St. Modwen, said: “The former Longbridge East Works provides an excellent opportunity to deliver a new development which will integrate with the established community at Cofton Hackett through a mix of family homes.

“The Longbridge Area Action Plan identified the Longbridge East site primarily for new housing and feedback gathered at a public consultation event held in May showed that local people were largely supportive of the plans.   As a direct result to the consultation, we have now also allowed for the provision of a wider range of accommodation for the elderly in the later phases of the development.”

David McGing, land director for Persimmon Homes South Midlands said: “Cofton Hackett is a highly desirable area and our plans for the first phase of development will provide good quality family homes to suit both people living close by and also those who may be looking to move to the area from further afield.  The opened up River Arrow and new park with play area will create a natural focus to the development to be enjoyed by all the residents.”

St. Modwen has invested over £85 million at Longbridge since acquiring the 468 acre site in 2003. This investment to date has created:

In addition, work will soon begin on the £70 million Longbridge town centre.


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