Bra recycling challenge
University of Birmingham students Eleanor Bower, Laura Bass and Vicki Holmes join Sharon Lea (Birmingham City Council's Strategic Director of Environment and Culture) to promote the council's Olympic-inspired bra recycling challenge. (Image courtesy of BCC News Room)


Yes, you read that right! (I’m going to try very hard to avoid any distasteful punnery here!)

Birmingham City Council launched bra recycling bins last month, and they have already been stuffed with over a thousand unwanted bras. The innovative bra recycling scheme raises funds for Breast Friends, a Sutton Coldfield based group offering support to women with breast cancer. The bras are sold to traders in developing countries via a local recycling company, meaning women in these countries gain access to garments they might not normally be able to afford.

BCC are asking the women of Birmingham for a marathon effort in collecting and recycling even more bras. Literally. They want to try and collect enough bras to stretch the length of an olympic marathon, 26 miles and 385 yards, before the start of the games in London in 2012. This would mean a donation of 46,145 unwanted bras in the next 22 months!

So if you have any such garments that you no longer need, you can take them to the Bra Bank at Sainsburys on Frankley Beeches Road in Northfield.

Strategic Director for Environment and Culture at Birmingham City Council, Sharon Lea, said “I urge everyone to take up our challenge and enable Birmingham to go for gold with our marathon challenge between now and 2012.”



Full list of citywide bra recycling points – tell your friends!

– Sainsbury’s, Castle Vale Retail Park, Chester Road, Castle Vale, Birmingham, B35 6HB
– Sainsbury’s, 1059-1061 Alcester Road South, Maypole, Birmingham, B14 5TN
– Sainsbury’s, Frankley Beeches Road, Northfield, Birmingham, B31 5AA
– Tesco, Ridgeacre Road, Quinton, Birmingham, B32 1EG
– Cocks Moors Woods Leisure Centre, Alcester Road South, Kings Heath, B14 6ER
– Tesco, Coleshill Road, Hodge Hill, Birmingham, B36 8DT
– Sainsbury’s, 1 Chapel Lane, Selly Oak, Birmingham, B29 6SJ
– Lidl, 33 Kings Road, Sutton Coldfield, B73 5AB
– Silver Street Pay & Display car park, Kings Heath, Birmingham, B14 7QU
– Four Oaks railway station car park, Off Lichfield Road, (A5127), Four Oaks, Birmingham, B74 2TD
– Tesco, 278-299 Aston Lane, Witton, Birmingham, B5 5QR.



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